Ideal Exposure Social Media Management

Saturday, August 3, 2019

Writing blog posts for your readers (not for Google)

It's all about Search Engine Optimization, right? Wrong! It's all about our readers, our fans, because without them we have nothing.

Instead of writing a blog post to simply find your place on a Google search, write your posts to give your readers something worth reading.

I have read articles that state it is best to add photos throughout the entire blog post. I have also read blogs that do this. Want to know what ends up happening? I skip to the end of the article...particularly if it is an article that contains a recipe. I have repeated out loud numerous times, "I just want to see the recipe!"

This is why I choose not to add multiple photos throughout my articles. I always add one to the top and from time to time I will add one at the end as well. But that is it for this girl!

Ultimately, you need to do what YOU like and what you think your readers would like and appreciate. Because again, it is all about them.

I have also read the longer the article the better when it comes to Google rankings. I will say this again...it is not ALL about Google, it is about the reader. I have a food blog that I have had since 2009! The Fiery Whisk Baking Blog and if I went on and on and on, about 900 words worth, about a particular recipe, I'm pretty sure my readers would be bored by the time they got to the actual recipe. I said all that to say, it truly depends on the type of blog you have as to how long or short your blog posts should be.

Tips to take from this post:

Write engaging content with the reader in mind, not Google
Definitely add a photo or two
Consider the length of your posts according to the type of blog you have
Think about what type, and length of article you would appreciate reading and structure your blog posts accordingly

Sunday, June 9, 2019

What is the difference: Emojicon vs. Emoji

I was recently reading an article online where the author was referring to emojis as emojicons. I have to admit, I was confused. For the last year, at least, I have always referred to them and heard the cute little pictures described as emoji's. Research ensued.

After reading the definition of both, I was still confused. So, what does the social media manager in me do? I hit the "image" button on Google after I conducted my search of "emojicon vs. emoji. And there she was...in her full glory. A picture similar to the one I made and posted at the top of this post.

A picture is definitely worth a thousand words. Particularly in this instance.

Now, back to the article I was reading. It was a recent post, so after learning the difference I wondered why the author chose to use the verbiage emojicon as opposed to emoji. Even our cell phones have emoji options, so the emojicon is outdated. The only place you may want to use one is from your laptop (since you have to use symbols, letters or numbers to create them). However, the more popular social media sites now give you emoji options.

I have to admit, I did not expect to learn the difference between emojicons and emojis from that article. I am still unsure as to why the author referred to them this way. But, that's OK. I learned something new anyway!

More from Ideal Exposure Social Media Management:

Why you need a social media manager

Sunday, May 5, 2019

Welcome to: Ideal Exposure Social Media Management

Welcome!

After much research and creating an online platform for myself as an author and freelance writer, I decided to start my own business doing the same thing for others.

I have been working for several businesses growing their online presence and I would like to share about one in particular.

In March of 2019, I started working for a local mulch yard. I created all social media accounts for this business that has been open since October 2018. The business was bringing in $200 to $300 in revenue each Saturday. After just one month of networking the business online, the Saturday sales jumped to $1,000! After about two months of me networking the business, income jumped to between $1,500 and $2,000 on Saturdays alone! After the two month mark, weekday sales increased and now the business owners are saying, "We don't know what we would have done without you."

I would be honored to do the same for you. Assist you in building an online presence and grow your business or name.

We have always been told that if we love what we do, it will not feel as if we are actually working. I love doing what I do to help others and would like the opportunity to work with you!

Idealexposuresmm@gmail.com

Sincerely,
Deanna Martinez
Owner / Operator